EVERY RATE, UP FRONT.
This is an investment, and you should know exactly what it costs. Book a consult, do your assessment, pick your package.
PHYSICAL ASSESSMENT $200
A 60-minute diagnostic with your coach. We start by reviewing your training, medical, and lifestyle history, then run a full battery of testing to see how your body actually moves, recovers, and produces force. Everything in your program gets built on what we find.
What's Included
Your training background, injuries, medical history, and daily life, so your coach has the full picture before building anything.
A clinical-grade read on muscle and fat, arm by arm and leg by leg. Your baseline for measuring real progress.
One of the strongest predictors of total-body strength and long-term health. Two squeezes per hand.
We find where you’re restricted and compensating, so we train around your limits, not into them.
Isometric strength and range of motion on the VALD DynaMo Max, plus jump testing if your training calls for it.
CHOOSE HOW MUCH COACHING YOU WANT.
Every package includes everything below. The only difference is how often you train one-on-one.
ONE PRICE. ALL INCLUDED.
Premium personal training is usually four purchases: the sessions, the gym membership, the programming, and any testing you want along the way. Here it’s one.
Market ranges reflect publicly advertised pricing from premium Brooklyn and Manhattan providers as of Q4 2026. Packaging and inclusions vary by provider.
IF IT WORKS, IT'S PRICELESS.
Gyms are either an amazing investment or a waste. If one hasn’t worked for you before, it’s usually for one of two reasons: nobody was holding you to it, or the plan was never right for you.
Solve one and you’ll make some progress. Solve both and training stops being an expense. It becomes part of your life, and it pays you back for the rest of it.
I want everyone to have a physical culture, whether that’s with us or another gym. All I care about is that you stick with it, on a plan that fits your situation. If you’re shopping on price, you’re solving the wrong problem.
If you’re not sure where you land, that’s what the call is for.
Brian, Owner of Physical Culture
Frequently Asked Questions
Yes. The session packs are paid up front, which is part of why the per-session rates drop as packs get bigger. The recurring plan bills every four weeks with no contract; just give us two weeks’ notice to pause or cancel.
No hidden ones, and one honest one: card payments carry a 3% processing fee, so we prefer ACH bank payment, which carries nothing. The assessment is the only other cost, and it’s on this page. That’s the entire list.
Every package has a built-in grace period of roughly 20% beyond its expiration, because life ebbs and flows and we know it. The one requirement is communication: tell your coach early, and we work with you. Just don’t abuse it; if the grace period becomes the plan, we’ll have a different conversation.
It continues. Send photos or videos of whatever you have access to, a hotel gym, a garage, a park, and your coach programs for it. You can message your coach in CoachRx anytime, wherever you are.
That’s what the consult call is for. We talk through where you are, what support you actually need, and which package fits, and after your assessment, your coach refines it further. Nobody picks a package alone here, and you can change frequency as the goal changes.
Yes: Open Gym at $200 every four weeks, with coached open gym hours and a coach always on the floor. It’s reserved for experienced people already running their own program who train independently and respectfully. If you want programming or an assessment, that’s what the coaching packages are for.
Yes, unlimited, with every coaching package. There’s no separate membership underneath your training, unlike the commercial-gym model where you pay for the gym and then pay for coaching on top of it. One price. All included.
Lifestyle-first coaching: protein targets, food quality, sleep, stress, and the habits that decide whether training works. We can go as detailed as full macros when the goal calls for it. The aim is a system you can run for the rest of your life, not a plan that overwhelms you by week three.
Packs have expiration windows, listed on each package above, sized so one session a week fits comfortably, plus the grace period from earlier. The recurring plan rolls unused sessions over, up to three. If something big disrupts your timeline, talk to us before it becomes a problem, not after.
NOT SURE WHERE YOU LAND?
It starts with a free 15-minute consult call. There’s no script or hard sell. Just tell us what you’re working toward, and we’ll tell you honestly if we’re the right fit.